By now every one who uses Google Adsense should have gotten Google’s announcement of Interest Based Advertising.

I think the initial reaction of all will be, Huh? For a real detailed (and still somewhat confusing) here is an explanation from the Official Google Blog site.

As I understand it (and sometimes I don’t get it right) is essentially keywords that I set are going to be somewhat irrelevant.

Again, I may be wrong.

I have been a little curious lately in some of the ads displayed to me when I visit a site. The ads displayed seemed very much targeted to me and my location. Personally, I think Google has already been testing it.

I have noticed some weird links on parked pages (even when setting up Sedo’s pages and using the preview) that a great portion of the ads are based on my whereabouts. Tracking a user’s IP is not anything new. However, it appeared as if almost 50%+ of the ads were of very local searches for me and this was very obvious. Obvious in that this was not a typical ad display unit that I routinely see.

I am just curious as to what is behind this and driving this. Is it a homeland security issue? And those must be some helluva data storage units to do all of this.  Law enforcement departments and courts could have a field day with all of information.

The biggest issue that confuses me is the keyword issue. Keywords we set will have no bearing because all the ads will be set based on the users previous keyword searches. Huh?

Yeah, try to anticipate that!

I don’t know what to make of this new targeted ad model,  with the exception that Google will be tracking the hell out of people!

Basically, dependent upon a persons SEARCHES they will see ads displayed based on the HISTORY OF THEIR SEARCHES, not the keywords set or specified on parked pages. Whether parked pages or website,  will this be good or bad?

This almost makes keywords impossible to optimize and monitize because it does not depend on what we enter but it is dependent on the visitor’s previous searches. This is going to be really bizarre!

The biggest nightmare will be for those sites that claim your information will never be shared or collected because, guess what? It is being collected and stored. Google wants to alert merchants and sites to this change and is asking sites to review their policies. Why does a site have to review their policy of privacy? Many sites intentionally do not collect information

Not to mention the go-live date is not that far off. This does not really allow for my debate to consider and weigh the risks/benefits. Such short notice may be a nightmare for some legal departments.

I guess that alternative of saying no, we will not permit it is to unsubscribe from AdSense.