I will make no apologies for being a supporter of .mobi and the mobile internet.

Last night I found a new online publication thanks to someone I am following on Twitter.

MobiHealthNews.com is not intended for .mobi and not intended for domainers.

Its audience is the healthcare sector s to bring to the forefront new technological advances and tools available to the Healthcare Industry.

An App Store for mHealth? sheds light on how the iPhone (and iPod Touch) are fast becoming tools in medicine. If you have had the opportunity to use either the iPhone or Touch, you know that you can enlarge images to pretty much any size you want. An xray in a 3×5 screen becomes an xray or diagnostic reader in the palm of the hand. Doctors can manipulate the images to focus in on a suspected tumor or questionable mass from a CT or MRIscan.

As the writer of this piece points out, there is a need “to develop new mobile services for individual sectors like health care, agriculture and education: sectors that have yet to fully embrace mobile technology.”

There are several apps already available to the healthcare professionals but it is the apps that have not been created that everyone should be focusing on.

And there is no domain pointing the consumer or user to that product or procedure.

Regging a domain name in any advancing or new technology is a crap shoot within itself.

We know hi-tech and new technoligies are produced and released at a dizzying pace.

On the other hand, based on your research – if the domain name you hand regged suddenly becomes associated with mainstream technology and verbiage used by the masses then there is cause for celebration.

A generic term that you created is now in big demand not only in the PPC arena but also the offers to purchase.

Heaven forbid NO I am not suggesting taking a TM as part of the name. I am merely talking about a procedure or new technology that you had the foresight (or simply guessed right) becoming mainstream.

We all know how it works in regard to new regs. I get a big kick when I read all the great names are taken. Not so. Many just have not been created yet.

A couple of things to consider when thinking about entering into this market. It is purely speculative and no guarantee of success. Think of it as penny stock. The mere mentioning of a procedure or device does not guarantee its success. Mass media, press releases, and actual usage increases your chances.

And you have to be prepared for the down side as well. Planning ahead is going to be so crucial. Get those dreams of striking gold out of your head and come back to reality.

If it is a name you truly believe in having a change then factor in renewal fee and be prepared to sit on a domain for a year or two.

Apply those same lines of thinking to developing an app for these markets.

You can start out in broad terms such as an xray reader or tagging cattle for tracking. Chances are someone has already beat you to it. Sure, you can produce a better app that is already out there being used. The competition thing – these people don’t like to change much once they have gotten used to doing something a certain way. Trust me, I know. There is a great deal of resistance in the health sector to have to stop and learn a new procedure or a new way  of doing things. Not only does it slow the process of the routine during the start up and familiarization but it is costly to train, teach and implement.

So if you go that route, be prepared to create an app that is simpler and more intuitive to what is currently in use. You have competition just from the fact that the competitors product has had a head start on branding itself into the conscious and daily routine of the user.

I will be the first to admit that sticking with an area you know decreases your risk factor and keeps you in your safe zone. Getting into markets you are not part of can be tricky, time consuming, and costly.

Nevertheless, it can be rewarding.

You can make apps or reg domains to sell to domainers, a relatively small market. Or you can study emerging markets and trends. The best example I can think of in terms of a word is Nanotechnolgy. A decade ago this was an emerging market. Now I would venture to say that every one has heard it. They may not know exactly what it entails but there is name recognition.

A better route may be to study those sectors and try to identify a void. You almost have to retrain you line of thinking to learn to see what is not present.

Find a void and fill it.

• apps for mobile devices
• apps for mobile devices used in agriculture
• apps for mobile devices used in agriculture for dairy farmers
• apps for mobile devices used in agriculture for dairy farmers to identify milk volumes per cow

Suddenly you are trying to define a market and a niche within a niche.

Essentially, instead of looking for what is there (being used) you have to look for what is missing – not being used.

If you are a hot shot developer then perhaps the client will come to you. Or you can build the app, market it, promote it, get it listed as a downloadable app or added to the Apple App Store and cnet and be on your way.

Better yet, broaden your scope and better your chances of success by building an app to use across all platforms. In other words, an app not just for the iPhone but all mobile devices.

I am sure it has changed, but the last time I saw some figures the iPhone made up 14% of the mobile internet devices. Congrats to iPhone and shame on you.

Why did you just ignore the other 86% of the market?