Since launching DNhop I have fielded many requests to swap links and sell names.

I think it is only appropriate to do this in a manner befitting to me and my principles and ethics of business.

It is important to me that I say NO sometimes. This may upset a few but I want maintain credibility to me.

When brokering names, there is no set fee and sometimes I am all too happy to oblige. The most important factor for both, you and me, to consider is can we trust the owner to transfer the domain name and do so in a timely manner. The answer is yes – I trust the owner.

When adding links to my site are these links to sites that I actually read? The answer is yes – I read the articles. I may not read this other blogs religiously or on a daily or even a regular basis. It is a link to a site that I think adds value to domains and domaining.

Does adding a link mean I agree with everything being mentioned and printed? No – absolutely not. I do not have to agree with everything put down in a thread, blog, or post. Disagreeing with what the author has to say does not mean the piece has no value. It means although we may disagree I still value what is being said and how it is being said and the author.

Trust is paramount to this business of domaining and is paramount to the success of domainers. And for me it is crucial to the success of this blog. More than anything I do not want to lose the trust of other people in the domain business or readers. If I lose trust then I have just commited domainer suicide. I may win and lose some readers but you can rest assured that they did not leave because they did not trust me or what was being said.

That is why I consider and weigh many factors when adding links, ads, endorsements, or names to broker.

Most importantly, you have my word that every product, site, link that is endorsed has my seal of approval – for what ever that is worth.

The same goes for a book. I love to read. Any book review will have been actually read by me.

Again, it is all about The Trust Factor.